The Brand Mindset = The Brand Mindset
Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, Charter Club, itulah beberapa merek paling kuat untuk saat ini. Apa rahasia kesuksesan mereka? Menurut ahli strategi merek, Duane…
- Edisi
- Edisi Indonesia
- ISBN/ISSN
- 9797631605
- Deskripsi Fisik
- xxx, 310 pages : illustration , 23 cm.
- Judul Seri
- -
- No. Panggil
- 658.81028 KNA t
New Public Sector Marketing
New Public Sector Marketing examines the relationship between public sector institutions and their markets. It discusses how the public sector needs to understand fully the requirements and motives…
- Edisi
- -
- ISBN/ISSN
- 0273623478
- Deskripsi Fisik
- x, 390 pages : 19 x 24,5 cm
- Judul Seri
- -
- No. Panggil
- 352.375 CHA n
Marketing Management: 13th edition
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…
- Edisi
- 13th edition
- ISBN/ISSN
- 9780131357972
- Deskripsi Fisik
- vi, 818 pages : 21,5 x 27 cm
- Judul Seri
- -
- No. Panggil
- 658.81 KOT m
Harvard Business Review: Vol. 4 July - August 2017
Public sentiment about globalization has taken a sharp turn.The election of Donal Trump, Brexit, and the rise of ultra-right parties in europe are all signs of growing popular displeasure with the …
- Edisi
- Vol. 4 July - August 2017
- ISBN/ISSN
- 073361648037
- Deskripsi Fisik
- p. 1-152 : illustration; 27 cm.
- Judul Seri
- -
- No. Panggil
- 650.05 HAR
Harvard Business Review: Vol. 5 September - October 2017
When Jeff Immelt announced that he was stepping down as chief executive of GE, the Wall Street view of his tenure was tepid. Analysts acknowledged his leadership through 9/11 and the Great Recessio…
- Edisi
- Vol. 5 September - October 2017
- ISBN/ISSN
- 073361648037
- Deskripsi Fisik
- p. 1-156 : illustration; 27 cm.
- Judul Seri
- -
- No. Panggil
- 650.05 HAR
Harvard Business Review: Vol. 2 March - April 2017
Do CEOs know less than their employees about what’s really going on in the business? That’s one of the provocative questions raised this month by Hal Gregersen, executive director of the MIT Le…
- Edisi
- Vol. 2 March - April 2017
- ISBN/ISSN
- 073361648037
- Deskripsi Fisik
- p. 1-164 : illustration; 27 cm.
- Judul Seri
- -
- No. Panggil
- 650.05 HAR
Marketing Management and Communications in The Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields tha…
- Edisi
- Second Edition
- ISBN/ISSN
- 9781138655805
- Deskripsi Fisik
- x, 266 pages : 15,5 x 23,5 cm
- Judul Seri
- -
- No. Panggil
- 352.3 PAS m
Social Media ROI: Mengelola dan Mengukur Penggunaan Media Sosial pada Organis…
Gunakan Teknologi Sosial dan Viral untuk Memberi Dorongan Super pada Layanan Pelanggan Anda! Gunakan buku ini untuk membawa disiplin bisnis yang sebenarnya ke dalam program media sosial Anda dan se…
- Edisi
- -
- ISBN/ISSN
- 9786020269771
- Deskripsi Fisik
- xxviii, 406 pages : illustration, 15 x 23 cm
- Judul Seri
- -
- No. Panggil
- 658.84 BLA s
Harvard Business Review: Vol. 1 January - February 2018
Once upon a time, CEOs steered away from political controversy. Who could blame them? Weighing in on divisive topics could alienate as many potential customers as it might win over. That’s not to…
- Edisi
- Vol. 1 January - February 2018
- ISBN/ISSN
- -
- Deskripsi Fisik
- p. 1-129 : illustration; cm.
- Judul Seri
- -
- No. Panggil
- 650.05 HAR
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