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Harvard Business Review: Vol. 6 November - December 2017
When most of us think of augmented reality—if we think of it at all—we probably see Pokémon Go monsters or weird Snapchat filters. But AR, the technology that superimposes digital images on the physical world, is a lot more than a few cool apps. As Michael Porter, of Harvard Business School, and James Heppelmann, the CEO of PTC, explain in this issue’s Spotlight package, the technology is poised to reshape how we learn, make decisions, and operate within the physical world. The implications for business are both strategic and staggering: AR will “change how enterprises serve customers, train employees, design and create products, and…ultimately, how they compete.” Though still in its infancy, the technology is already being used to powerful effect. Organizations as diverse as Facebook, Amazon, GE, the U.S. Navy, and Mayo Clinic are putting AR to work and seeing substantial improvements in quality, productivity, and other measures of performance. What makes these early successes even more impressive is that most companies are still grappling with the two great challenges of the technological age: the struggle to turn vast amounts of information into truly useful insights and the mounting fear that automation is going to wipe out most jobs. With AR we actually see how data can be transformed into very real business benefits by bridging the gap between man and machine.
The containts of this series talking about:
1. Rethinking Crowdsourcing
2. Women Respond Better Than Men to Competitive Pressure
3. Talent Management: Turning Potential into Success
4. The CEO of Kronos on Launching an Unlimited Vacation Policy
5. A Manager’s Guide to Augmented Reality
6. The Best-Performing CEOs in the World 2017
7. What Everyone Gets Wrong About Change Management
8. Entrepreneurship: When Founders Go Too Far
9. The Board’s New Innovation Imperative
10. Stop Doubling Down on Your Failing Strategy
11. Managing Organizations: What Managers Need to Know About Social Tools
12. The IT Transformation Health Care Needs
13. Diversity: "Numbers Take Us Only So Far”
14. Managing Yourself: Are You Suited for a Start-up?
15. Case Study: Spread Too Thin
16. Life's Work: Scott Kelly
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