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Marketing Management and Communications in The Public Sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

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Ketersediaan

B00495

352.3 PAS m

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

352.3 PAS m

Penerbit

New York : Routledge., 2017

Deskripsi Fisik

x, 266 pages : 15,5 x 23,5 cm

Bahasa

English

ISBN/ISSN

9781138655805

Klasifikasi

352.3

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

Second Edition

Subjek

Marketing Management
Marketing and Communications
Public Administrations

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

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