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Marketing Management: 13th edition

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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.

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Ketersediaan

B00589

658.81 KOT m

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.81 KOT m

Penerbit

New Jersey : Prentice Hall., 2009

Deskripsi Fisik

vi, 818 pages : 21,5 x 27 cm

Bahasa

English

ISBN/ISSN

9780131357972

Klasifikasi

658.81

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

13th edition

Subjek

Business plan
Marketing
Marketing Management
Managing Communication

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Komentar

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