Harvard Business Review: Vol. 1 January - February 2017
You may have noticed that our print magazine is different from the HBR you’re accustomed to. It contains more articles, and its look and feel are more luxurious. Our design team, led by creative director James de Vries, has done a great job of injecting new elegance and energy into our pages. What hasn’t changed is our depth and rigor, which you’ll see on full display in the expanded menu of features. The main article in the Spotlight package presents a new theory of strategy: While some scholars maintain that today’s fast-changing marketplace makes any competitive advantage unsustainable, former Procter & Gamble CEO A.G. Lafley and Rotman professor Roger Martin argue that sustained performance is indeed obtainable. Achieving what they call cumulative advantage depends not on driving customer loyalty but on generating customer habit. This issue marks the start of our new publication schedule: six magazines a year. Although we’ve reduced our frequency, we’re producing more content overall—including digital features and valuable tools to help you apply the ideas presented in the magazine and on HBR.org. Our website has the latest subscriber-only offerings, including charts, infographics, and downloadable (and customizable) slide decks based on key articles.
The containts of this series is about:
1. Now is Wearing it
2. Now Papayas Have a Lot to Say
3. Now is Client Based R & Done
4. We're Applying it Right Now
5. Curing the Addiction to Growth
6. Are You Solving the Right Problems ?
7. Energy Strategy for the C-Suite
8. The Neuroschience of Trust
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