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New Public Sector Marketing

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New Public Sector Marketing examines the relationship between public sector institutions and their markets. It discusses how the public sector needs to understand fully the requirements and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. Each chapter discusses an important topic or dimesion of marketing, defines it in a public sector context, and provides a framework for considering its implications.
As extensive collection of cases are used throughout the text, bringing the subject to life and serving as a basis for further discussion and consideration.

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Ketersediaan

B00592

352.375 CHA n

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

352.375 CHA n

Penerbit

London : Financial Times Professional Limited., 1998

Deskripsi Fisik

x, 390 pages : 19 x 24,5 cm

Bahasa

English

ISBN/ISSN

0273623478

Klasifikasi

352.375

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Public sector marketing
Government marketing
Advertising, public service

Info Detail Spesifik

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Pernyataan Tanggungjawab

-

Versi lain/terkait

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