When Jeff Immelt announced that he was stepping down as chief executive of GE, the Wall Street view of his tenure was tepid. Analysts acknowledged his leadership through 9/11 and the Great Recessio…
Do CEOs know less than their employees about what’s really going on in the business? That’s one of the provocative questions raised this month by Hal Gregersen, executive director of the MIT Le…
Gunakan Teknologi Sosial dan Viral untuk Memberi Dorongan Super pada Layanan Pelanggan Anda! Gunakan buku ini untuk membawa disiplin bisnis yang sebenarnya ke dalam program media sosial Anda dan se…
Buku ini berisi penelaahan perkembangan (state of the art) dari Political Public Relations dilihat dari kajian akademis. Dalam bab pertama dibahas Political Public Relations serta isu-isu yang seri…