Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, Charter Club, itulah beberapa merek paling kuat untuk saat ini. Apa rahasia kesuksesan mereka? Menurut ahli strategi merek, Duane…
The book offers its readers a new chest of drawers. The seven drawers are filled with the assumptions, theories, and concepts that are presented higgledy-piggledy in many other brand management boo…